Crowd of people gathered outdoors at a conference or event with a stage and banners reading 'Connect 23' and 'Tour the ATX'. Many people are sitting and standing, some holding drinks, in front of a building with string lights and trees overhead.

Connect 2025

Connect is Q2’s client conference in Austin, Texas, hosting industry leaders and peers in the financial technology space.

At Connect ‘25, I led the keynote design to create the visual story for Q2’s C-suite presenters. Partnering with a cross-functional team and producers, we delivered a high-quality keynote program spanning multiple days. In addition to the stage experience, I also helped support event branding and wayfinding at the Fairmont hotel.

Brand Identity
Packaging
Photography
Web Design

Credits

Creative Direction Sarah Handlos, Toni Houghton

Copy Direction Jack McBee, Bella Pietsch

Design Team Ramya Alihan, Sara Currie, Kate Donalson

A speaker stands on stage at the Connect 25 Q2 Customer Conference, with a large screen displaying colorful data points and statistics behind him, and an audience seated in front.
A woman arranging a bouquet of flowers in a black and beige vase on a white pedestal, with sunlight casting shadows on the wall behind her.
A woman arranging a multicolored floral bouquet in a white and beige ceramic vase, standing next to a white pedestal against a plain wall.
Woman arranging a flower bouquet in a two-tone ceramic vase on a white pedestal.

Event Branding

Connect 2023

Brand Identity
Packaging
Photography
Web Design

Connect is Q2’s client conference in Austin, Texas, hosting industry leaders and peers in the financial technology space.

At Connect ‘23, I developed the overall brand moodboard. I created preliminary styles, patterns, and templates to assist other designers with conference collateral, branding, and wayfinding. In addition to the brand creation, I assisted Q2’s C-level leadership with their keynote design and story.

Credits

Creative Direction Sarah Handlos, Toni Houghton

Copy Direction Jack McBee

Additional Designers Ramya Alihan, Sara Currie, Kate Donalson

Event Branding

Customer Event