Engage, Q2’s consumer banking product suite, was strategically refreshed to better serve customers and their evolving needs. To support the launch, the marketing team developed an integrated campaign that introduced updated messaging and market positioning. As lead designer, I partnered with a small core team to create a cohesive visual system and deliver key assets, including a tradeshow experience, explainer video, webinar program, flagship whitepaper, sales enablement materials, presentation decks, social media content, and supporting digital resources. Working toward a coordinated launch, I helped ensure visual consistency across channels while bringing the new Engage story to life for prospects and customers.