A large outdoor gathering of people at a social event with banners that read 'connect 23' and 'Tour the ATX.' People are seated and standing, engaging in conversations, with a stage and sound equipment visible. The setting is in a shaded area with trees and string lights overhead.

Connect Client Conference

Q2, 2023 - 2025

Branding, Signage, Presentation, Motion Design

Role: Brand Lead + Keynote Visual Lead
Photography: Ted Borel
Creative Direction: Sarah Handlos, Toni Houghton, Jack McBee

In 2023, Q2 hosted its lead-generating conference, Connect, at the Fairmont Austin, produced entirely by the internal creative team. I led the overall conference branding across four hotel floors, developed foundational styles, patterns, and templates to support cross-team design efforts, and partnered closely with Q2’s CEO, President, and Customer Success Officer to shape keynote design and storytelling—supporting a large-scale content rollout that included presentations, social content, email, and live video.

2025 Conference

2023 Conference, Fairmont Austin

Black and white cityscape background featuring tall buildings, with the event title 'Connect 23' and subtitle 'Q2 Annual Client Conference', with the logo in multicolored letters.
Color palette with swatches labeled with their hex codes: orange (#FF9500), purple (#BB7BD2), blue (#BB7BD2), salmon (#F2614B), soft white (#FFF7EE), charcoal (#212121); right side features abstract decorative lines and dots in pastel colors on a cream background.

2023 Conference, Fairmont Austin

Color palette with colors orange, purple, blue, salmon, soft white, and charcoal, accompanied by abstract graphic patterns on a beige background.
Vertical fabric banner with a rainbow gradient background, featuring a circular photo of a smiling man wearing a helmet. The text introduces Erik Weihenmayer, a blind adventurer and summit climber, explaining his achievements and advocacy.
Black and white city skyline with high-rise buildings and a river in the foreground, overlaid with text 'connect23 Q2 Annual Client Conference'.

2023 Conference